YouGov has purchased the AI-powered social analytics startup, one of its portfolio companies, to broaden its social monitoring and data science analytics tools.

Data and analytics provider YouGov has completed the acquisition of Portent.io, a US-based social analytics platform for the film and television industry that is also a portfolio company, for an undisclosed price. Founded in 2014, Portent.io combines artificial intelligence technology with digital, social, survey and marketing data to help marketers and brands track the impact…

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