GV is set to exit customer data management platform Segment in an all-share deal that more than doubles its valuation from 18 months ago.

Enterprise communication software producer Twilio agreed today to acquire US-based customer data platform developer Segment for $3.2bn in shares, enabling internet and technology group Alphabet’s GV subsidiary to exit. Founded in 2012, Segment has built a software platform that allows users to standardise and unify the collection and management of customer data so it can…

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