SIG-backed online content advertiser Outbrain has been acquired for $250m in cash and a 30% stake in competitor Taboola.

US-based content discovery platform Taboola acquired Outbrain, a US-based peer backed by quantitative trading firm Susquehanna International Group (SIG), yesterday in an $850m cash and stock deal. The transaction consists of $250m in cash and a 30% share of the combined company, which will have a $2bn valuation according to Forbes. It will retain the…

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