Comcast Ventures has exited television advertising analytics platform Data Plus Math in a reported $150m purchase by LiveRamp.

Data onboarding software producer LiveRamp has completed the acquisition of Data Plus Math, a US-based advertising software developer backed by mass media group Comcast. Although LiveRamp did not disclose how much it paid for the company, the size of the deal had been reported by various outlets as being $150m when it was initially agreed…

The rest of this content is only accessible to Subscribers.

This content is only accessible to subscribers. If you are a subscriber, please sign in. Otherwise, if you would like to try before you buy and haven't previously taken out a free trial, you can do so below. You can also see details on subscriptions by clicking the Subscription Options button.