The customer service analytics provider, which counts StepStone and Salesforce as investors, has now raised $116m altogether.

Invoca, a US-based marketing analytics technology developer backed by recruitment services provider StepStone and customer relationship management software producer Salesforce, has raised $56m. The round was co-led by venture capital firm Upfront Ventures and HIG Growth Partners, the growth equity affiliate of private equity firm HIG Capital, while investment bank Morgan Stanley’s Alternative Investment Partners…

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