SoftBank’s Latin America Fund has thrown its weight behind CRM&Bonus as the customer loyalty platform accelerates its international expansion.
Brazil-based giftback platform operator CRM&Bonus secured more than R$280m ($50m) in a funding round co-led by telecoms group SoftBank’s Latin America Fund. Riverwood Capital, Igah Ventures and Volpe Capital co-led the round, which pushed CRM&Bonus to a $190m valuation – or unicorn status in terms of Brazilian real. Founded in 2018, CRM&Bonus runs a customer…
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