Comment from Maria Julia Prats and Josemaria Siota, Entrepreneurship and Innovation Centre, IESE, and Isabel Martinez-Monche and Yair MartĂ­nez, BeRepublic

new study draws from the experiences of companies such as BMW, Orange, Samsung and Disney to shed light on getting that balance right. The goal is not only to maximise the innovation produced but also the value for the parent company. The study – based on more than 120 interviews with chief innovation officers and…

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