App testing optimisation platform Apptimize, which counted Alphabet unit GV as an investor, has been acquired by Airship for an undisclosed amount.

Customer engagement company Airship has acquired Apptimize, a US-based app testing platform developer backed by internet and technology conglomerate Alphabet, for an undisclosed sum. Apptimize has built a software platform where developers and marketing teams can A/B test mobile apps, websites and over-the-top media services. It has attracted more than 100 clients to date. The…

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