Consumer lender Goeasy has acquired a minority stake in instalment financing provider PayBright in return for $25.5m alongside a strategic partnership deal.

Non-prime consumer financing company Goeasy has provided C$34m ($25.5m) of equity funding for Canada-based instalment plan provider PayBright in connection with a strategic partnership. Founded in 2009, PayBright offers consumer payment plans in partnership with both e-commerce and physical retail outlets, which benefit from extra potential sales and greater customer loyalty. Customers receive an instant…

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