Aimia-backed Fractal Analytics has added funds advised by Apax Partners to its shareholders following a $200m transaction involving a primary investment and secondary sale.

Fractal Analytics, an India-based big data software producer backed by loyalty and marketing analytics firm Aimia, announced yesterday it had agreed a $200m investment by funds advised by Apax Partners. The deal is expected to close next month and will value the company at $500m. It consists of a primary investment and a secondary stake…

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