Taxi-based advertising service Firefly has raised $30m from investors including GV, and acquired Strong Outdoor's digital operations.

US-based vehicular advertising service Firefly has attracted $30m in a series A round led by GV, a corporate venturing subsidiary of internet and technology conglomerate Alphabet, Forbes reported yesterday. The round included venture capital firm NFX. Strong Outdoor, the taxi-based marketing subsidiary of digital signage provider Ballantyne Strong, said it has also invested in Firefly,…

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