Diageo has acquired a majority share of non-alcoholic spirits provider Seedlip, building on an investment from its Distill Ventures accelerator in 2016.

Alcoholic beverage producer Diageo has paid an undisclosed amount for a majority stake in UK-based non-alcoholic spirit brand Seedlip, a portfolio company of Diageo-funded accelerator Distill Ventures. Founded in 2015, Seedlip produces alcohol-free distilled spirits that contain blends of ingredients which emulate the taste of heavy liquors, making them suited for mixing alcohol-free cocktails or…

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