Tivo and RTL exited television advertising data platform Clypd in an acquisition by AT&T's advertising services subsidiary, Xandr.

US-based television adverting optimisation platform Clypd has been bought by telecommunications firm AT&T’s Xandr subsidiary in a deal of undisclosed size, enabling corporates Tivo and RTL to exit. Founded in 2012, Clypd offers a data analytics software platform used by more than 100 cable and broadcast TV networks to more accurately target audiences when allocating…

The rest of this content is only accessible to Subscribers.

This content is only accessible to subscribers. If you are a subscriber, please sign in. Otherwise, if you would like to try before you buy and haven't previously taken out a free trial, you can do so below. You can also see details on subscriptions by clicking the Subscription Options button.