Cision, already a shareholder in the social media analytics provider, is set to pay $450m to acquire it, following $63m in funding.

Public relations and marketing services provider Cision has agreed to acquire portfolio company Brandwatch, a UK-based developer of a social media monitoring and content marketing analytics software, for $450m. Brandwatch’s platform uses artificial intelligence technology to provide insights to consumer brands and marketing agencies on their social media interactions with the public. It also provides…

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