Affordable e-commerce platform Brandless is closing its doors, having been valued at $500m in a round backed by SoftBank Vision Fund and GV.

US-based consumer products retailer Brandless announced yesterday it has shut down, 18 months after raising $240m in a series C round led by internet and telecommunications group SoftBank’s Vision Fund. Founded in 2014, Brandless sold a range of ethical food, cosmetics, household goods and wellness products through an online platform, initially pricing its range at…

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