Bink, the creator of a platform that links loyalty schemes to customers' bank accounts, has secured funding in an oversubscribed round led by Barclays.

Financial services firm Barclays has led an oversubscribed £10m ($13m) funding round for UK-based customer loyalty technology provider Bink. Founded in 2015, Bink has created a system known as Payment Linked Loyalty which links loyalty schemes directly to users’ bank accounts, meaning they can receive rewards directly as they shop. The funding will support geographic…

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